In deciding whether or not your company should have a blog please consider the following questions :
- Have your bloggers got a burning passion or at least some enthusiasm for the blog subject area (your products / service / industry).
- Have your bloggers got the time and organisation skills to dedicate to researching, publishing and in some cases promoting blog posts.
- Can you access third party resources to add content / opinion from industry experts – maybe your clients or partners can be “interviewed” on the blog ?
The benefits of a blog include :
- You can write in-depth articles about your products and services – this may aid conversion, reduce customer service calls and gain your site links from other sites.
- You may see a rise in relevant traffic from search engines who love text and freshly updated texts above all else.
- You might find it an efficient way to engage with your customers and get useful feedback and market information in the sector you operate in.
